Color Palate
In keeping with GBIC’s already established color pallet, we explored different styles and combinations until settling on the use of a gradient background color scheme. The reason behind this was to show how seamless their operations flow from one into the other in equal balance of boldness and humility.
Implementation
The choice of arrows pointing forwards coupled with a left-to-right, dark-to-light gradient indicates a constant and consistent sense of progression throughout GBIC’s virtual tour video production. Our intention behind this was to subtly showcase how focused GBIC is on the future while still being visually engaging.
Location
We believe that the expansiveness and cool tones of the GBIC warehouse complement the spoken subject matter flawlessly. The vastness of their warehouse space reinforces how grand GBIC’s plans for the future are – without being ostentatious – while remaining professional.